Source: gigaom.com – Tuesday, August 14, 2012
If you’re the kind of person who knows exactly how many Twitter followers you have at a given moment or competes to gather as many friends as you can on Facebook, get ready for a change to your main scoreboard: Klout is getting a makeover, and your ranking may vary. The controversial metric of one’s supposed internet influence will see major changes to how it calculates your score, the San Francisco-based company will announce Tuesday. The new calculation, which will raise many people’s scores, takes into account more social graphs and is intended to be more reflective of your true internet influence, said Klout CEO Joe Fernandez in an interview. The update will also include major changes to Klout’s site, which will now show your most popular posts and social media activity and give users more feedback into how particular posts or “moments” influence scores. “We’re trying to go away from Klout analyzing you to showing how important and interesting you are,” Fernandez said. The company said it currently has “millions” of registered users, but refused to provide any specifics on either registered users or daily active users. Back in June, Fernandez told GigaOM’s Ki Mae Huessner that the new updates are intended to be a thoughtful roll out that all users will understand and appreciate. “We want to make sure that we’re rolling this out in way that we’re providing the information needed for people to understand their Klout scores,” he

Biebs, move over for Obama: Klout score changes bring new users to the top